AUTHOR Nadhira Pratiwi DestyanaGancar Candra Premananto DESCRIPTION The popular use of influencer marketing makes social media influencers and their effectiveness when endorsing products important for marketers to consider. Moreover, in some countries recent policy regulations require social media influencers to disclose sponsored content when using a form of native advertising. This study examines the influence of influencer type (micro- vs. macro-influencer) and disclosure of sponsorship (disclosure vs. non-disclosure) on their sponsored posts on Instagram social media on product attractiveness and purchase intention using MANOVA test. This study used a 2×2 factorial design on 120 female Millennial Generation participants. In this study, based on the interaction effect test, micro-influencers who disclose sponsored posts with disclosure generate higher purchase intention than other influencer types and disclosure of sponsorship. Based on the main effect test, disclosure of sponsorship by influencers resulted in higher product attractiveness and purchase intention than non-disclosure, while the influencer type that resulted in higher purchase intention was micro-influencers. See Journal PUBLISHED 2021-12-31
Business continuity and Covid-19 pandemic responses on micro-businesses in Surabaya
AUTHOR M.R. AmaliaI.A. AbdillahG.C. Premananto DESCRIPTION Business continuity and COVID-19 pandemic response are needed for micro-businesses to deal with these unexpected conditions. The purpose of this study is to determine the COVID-19 pandemic response and suggest a suitable BCP design for micro-businesses in Dolly Ex-localization for anticipating the impact of the pandemic. This research was conducted using a qualitative research approach based on a case study. The results showed that there was no structured planning in dealing with business crises for micro-businesses at Dolly Ex-localization. There are four main risks that are being faced; two of them are at a high level and the other two at a moderate level. Thus, a BCP design that is suitable for them is expected to be useful to minimize all the impacts and risks, to maintain the continuity of critical business processes, and to increase the ability of micro-businesses to recover after crisis and disruption as soon as possible. See Journal PUBLISHED 2021
Designing a marketing strategy with a consumer behavior approach at STIDKI Ar Rahmah Surabaya
AUTHOR M.H. MusyantoG.C. Premananto DESCRIPTION Sekolah Tinggi Ilmu Dakwah dan Komunikasi Islam (STIDKI) Ar Rahmah Surabaya has been experiencing a significant decrease in the number of participants at the test stage in new student admissions since 2015; so this has caused losses because the chances of getting qualified student candidates are getting smaller, while the costs incurred are not small. This study seeks to find a solution in order to maintain the number of registrants or increase the number of PMB test participants by designing an effective marketing strategy with a consumer behavior approach. The research was conducted using qualitative methods, interviewing applicants who didnot take the test and the students to obtain primary data and analyze new student admission documents as a secondary data source. From the data obtained, a focus group discussion was carried out with STIDKI management members who were directly involved in the admission of new students, and the result was that STIDKI Ar Rahmah would focus on various efforts to (1) become a favorite campus for memorizing the Quran, (2) increase the role of lecturers in institutional cooperation and capitalize on Quran lecturers who have international qualifications, (3) involve students in marketing to schools, especially their home schools, and (4) apply a registration fee at the time of new student admission. See Journal PUBLISHED 2022
Improving Online Learning Effectiveness by Utilizing Learning Management System (LMS) to Support the Quality of Company Human Resources Improvements
AUTHOR Dakikotis SururiyahGancar Candra Premananto DESCRIPTION This article aims to describe efforts to increase the effectiveness of the use of the Learning Management System (LMS) in improving learning outcomes and improving the quality of Human Resources (HR). The writing of this article uses the literature study method, namely reviewing and researching various literatures related to the topic of the problem being studied. The required data was collected through a contextual study which was then analyzed for its contents. The use of LMS in learning makes it easier for education and training management institutions to improve the learning process, learning can be accessed from various places and unlimited times, and learning can be carried out more simply. The use of LMS also makes learning more flexible in terms of study time and makes students more independent. Instructors can also monitor student activities through the LMS in detail. See Journal PUBLISHED August 2022
Environmentally responsible behavior and Knowledge-Belief-Norm in the tourism context: The moderating role of types of destinations
AUTHOR Rakotoarisoa Maminirina FenitraGancar Candra PremanantoRakotoarisoa Maminiaina Heritiana SederaAnsar AbbasNisful Laila DESCRIPTION In the past decade, Indonesia’s Special Region of Yogyakarta has attracted steadily more visitors annually. However, this growth also degrades the quality of the tourism environment and nature’s health due to irresponsible behaviors. The region’s tourist attractions, including nature-based, cultural heritage sites, and city/urban destinations, are some of the most popular destinations in the country. This work compares the behavior of tourists toward the environment in nature-based, cultural heritage, and urban tourism destinations. This conceptual framework draws from the Knowledge-Belief-Norm to understand domestic tourists’ norm-driven, environmentally responsible behavior. A random survey of 346 domestic tourists in Indonesia (nature-based = 118, cultural heritage = 107, and urban = 121) demonstrated that the model explains 30% of the environmentally responsible behavior intention variance. The structural equation model shows the linear relationship between environmental knowledge, new environmental paradigm, awareness of the consequences of their actions, personal responsibility, normative behavior, and environmentally responsible behavior. Biospheric value also was found to contribute to the model. However, differences among groups were validated in the relationship of this study model. The study provides original insight into the development and implication of Knowledge-Belief-Norms in the context of domestic tourism. It established the moderating role of types of destination. It provides a practical insight into reducing the environmental impact of tourists’ activities for tourism managers and policymakers when designing effective strategies and campaigns. It also gives direction for future research on the relevant topic See Journal PUBLISHED 2022-06
The Nexus Between Media Transparency and Attitude for Risk Management During a Disaster
AUTHOR Juliana Mohd Abdul KadirNor Balkish ZakariaNoreen Noor Abd AzizGancar Candra Premananto DESCRIPTION The government has taken drastic measures to control the spread of virus transmission during the Covid-19 disaster. In a Movement Control Order, the public was advised to stay at home and practice social imprisonment of infected persons for risk management purposes. The government has spreadpublic awareness and encouraged the public to stay safe and healthy from infectious viruses using media channels. The mass media plays a significant role in providing information and understanding about the disease and helps protect the elderly and those with basic health problems from being infected. This research examined: (1) the role of media transparency on public awareness and knowledge of the infected virus, which in turn influences their attitudes; (2) to determine the influence of media transparency on the attitudes of the people. A survey method was applied to 338 respondents consisting of young people living in Johor. Data were analysed using SmartPLS, and the findings indicated that the role of media transparency has a significant impact on the attitudes of this generation Z. In addition, it was also found that awareness and knowledge mediated the role of media and their attitudes. These findings can guide policymakers to promote greater awareness to reduce and manage possible risks during disasters. Moreover, the media plays an important role not only in channeling news but can influence human awareness, knowledge, and attitudes. See Journal PUBLISHED 2022-04
The Marketing Mix, Customers’ Attitude, and Purchasing Intention in Social Commerce with Internet Access as a Moderating Variable.
AUTHOR Randrianantenaina Solohery Mampionona Aimé Gancar C. PremanantoSedera Rakotoarisoa DESCRIPTION Objective: Based on cognitive-affective-conative theory, this study aims to create an integrated model that investigates the effects of six marketing-mix components (cognitive) on purchase intention (cognitive) in social commerce (SC) via customer’s attitude toward SC (affective).Design/Methods/Approach: An online survey was used to facilitate the collecting data procedure. A structural equation model with partial least squares is employed to analyze valid data from 200 members of the SC store (Coulisses) who have never purchased in SC. See Journal PUBLISHED 2022-4-1
Peran Kepuasan Memediasi Antara CSR Internal dan Eksternal terhadap Kinerja Karyawan Di Masa Pandemi Covid-19
AUTHOR Melinsani ManaluGancar Premananto DESCRIPTION This study was conducted to know the effect of internal CSR and external CSR on employee satisfaction and performance during the Covid-19 pandemic. This research was performed using a quantitative approach by collecting questionnaire data. Respondents in this study amounted to 74 employees with the Relationship Manager level in a banking company. The analysis was carried out using the Partial Least Square (PLS) technique. This research shows that the company’s internal CSR and external CSR influence employee satisfaction and performance during the Covid-19 pandemic. See Journal PUBLISHED Nov 2021
Designing a marketing strategy with a consumer behavior approach at STIDKI Ar Rahmah Surabaya
AUTHOR M.H. MusyantoG.C. Premananto DESCRIPTION Sekolah Tinggi Ilmu Dakwah dan Komunikasi Islam (STIDKI) Ar Rahmah Surabaya has experienced a significant decrease in the number of participants in the test stage in new student admissions since 2015, so this has caused losses because the opportunity to get qualified prospective students is getting smaller, while the costs incurred are not small. This research seeks to find solutions in order to maintain the number of applicants or increase the number of PMB test participants by designing effective marketing strategies with a consumer behavior approach. The research was conducted using a qualitative method, by interviewing applicants who did not take the test and students to obtain primary data and analyzing new student admission documents as a secondary data source. From the data obtained, focus group discussions were conducted with members of STIDKI management who were directly involved in new student admissions, and the results were that STIDKI Ar Rahmah would focus on various efforts to (1) become a favorite campus for Al-Quran memorizers, (2) increase the role of lecturers in institutional cooperation and utilize Al-Quran lecturers who have international qualifications, (3) involve students in marketing to schools, especially their home schools, and (4) apply registration fees during new student admissions. See Journal PUBLISHED 2022
Business continuity and Covid-19 pandemic responses on micro-businesses in Surabaya
AUTHOR M.R. AmaliaI.A. Abdillah G.C. Premananto DESCRIPTION Business continuity and COVID-19 pandemic response are needed for micro-businesses to deal with these unexpected conditions. The purpose of this study is to determine the COVID-19 pandemic response and suggest a suitable BCP design for micro-businesses in Dolly Ex-localization for anticipating the impact of the pandemic. This research was conducted using a qualitative research approach based on a case study. The results showed that there was no structured planning in dealing with business crises for micro-businesses at Dolly Ex-localization. There are four main risks that are being faced; two of them are at a high level and the other two at a moderate level. Thus, a BCP design that is suitable for them is expected to be useful to minimize all the impacts and risks, to maintain the continuity of critical business processes, and to increase the ability of micro-businesses to recover after crisis and disruption as soon as possible. See Journal PUBLISHED 2021