AUTHOR M.H. MusyantoG.C. Premananto DESCRIPTION Sekolah Tinggi Ilmu Dakwah dan Komunikasi Islam (STIDKI) Ar Rahmah Surabaya has been experiencing a significant decrease in the number of participants at the test stage in new student admissions since 2015; so this has caused losses because the chances of getting qualified student candidates are getting smaller, while the costs incurred are not small. This study seeks to find a solution in order to maintain the number of registrants or increase the number of PMB test participants by designing an effective marketing strategy with a consumer behavior approach. The research was conducted using qualitative methods, interviewing applicants who didnot take the test and the students to obtain primary data and analyze new student admission documents as a secondary data source. From the data obtained, a focus group discussion was carried out with STIDKI management members who were directly involved in the admission of new students, and the result was that STIDKI Ar Rahmah would focus on various efforts to (1) become a favorite campus for memorizing the Quran, (2) increase the role of lecturers in institutional cooperation and capitalize on Quran lecturers who have international qualifications, (3) involve students in marketing to schools, especially their home schools, and (4) apply a registration fee at the time of new student admission. See Journal PUBLISHED 2022

AUTHOR Randrianantenaina Solohery Mampionona Aimé Gancar C. PremanantoSedera Rakotoarisoa DESCRIPTION Objective: Based on cognitive-affective-conative theory, this study aims to create an integrated model that investigates the effects of six marketing-mix components (cognitive) on purchase intention (cognitive) in social commerce (SC) via customer’s attitude toward SC (affective).Design/Methods/Approach: An online survey was used to facilitate the collecting data procedure. A structural equation model with partial least squares is employed to analyze valid data from 200 members of the SC store (Coulisses) who have never purchased in SC. See Journal PUBLISHED 2022-4-1

AUTHOR M.H. MusyantoG.C. Premananto DESCRIPTION Sekolah Tinggi Ilmu Dakwah dan Komunikasi Islam (STIDKI) Ar Rahmah Surabaya has experienced a significant decrease in the number of participants in the test stage in new student admissions since 2015, so this has caused losses because the opportunity to get qualified prospective students is getting smaller, while the costs incurred are not small. This research seeks to find solutions in order to maintain the number of applicants or increase the number of PMB test participants by designing effective marketing strategies with a consumer behavior approach. The research was conducted using a qualitative method, by interviewing applicants who did not take the test and students to obtain primary data and analyzing new student admission documents as a secondary data source. From the data obtained, focus group discussions were conducted with members of STIDKI management who were directly involved in new student admissions, and the results were that STIDKI Ar Rahmah would focus on various efforts to (1) become a favorite campus for Al-Quran memorizers, (2) increase the role of lecturers in institutional cooperation and utilize Al-Quran lecturers who have international qualifications, (3) involve students in marketing to schools, especially their home schools, and (4) apply registration fees during new student admissions. See Journal PUBLISHED 2022

AUTHOR Mohammad Jamil RizwanGancar Candra Premananto DESCRIPTION COVID-19 pandemic has disrupted the global economy including the hotel industry locally and internationally. It has spread to practically every country in the world. While the survival of the hotel industry was at its stake, there was a need for research to know management’s response to this crisis and opted strategies for survival. The purpose of this research is to design a marketing strategy at PrimeBiz Hotel Surabaya that deals with COVID-19. This research was conducted using a qualitative approach based on case studies. This study uses triangulation methods to validate and view from various perspectives. The data collection procedure used in this study was in-depth interviews. The findings of this study indicate that the economic crisis brought on by the coronavirus had an effect on the hotel in Indonesia. Overall, the key findings imply that the PrimeBiz hotel improved and adjusted its marketing mix in response to the issue. The Indonesian PrimeBiz hotel was required to alter its marketing mix as a result of the shift in consumer purchasing behavior, which was a significant factor. In order to prevent the virus from spreading, the Indonesian government and the Public Health Agency put in place measures like social exclusion, travel restrictions, and solid borders. See Journal PUBLISHED 2022-11-28

AUTHOR Gancar Candra PremanantoThohir BasukiSri HartiniMasmiraKurniawatiArlinah binti Abdul Rashid DESCRIPTION This study aims to determine the influence of E-WOM, information overload, attitudes towards online purchases, and the psychological condition of consumers on online purchase intention of laptop product. Data were collected by distributing online questionnaires involving 177 internet user respondents who had never purchased a laptop online. The location of this research is in Indonesia. The hypothesis was analyzed using the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS). In taking samples, this research used a purposive sampling technique and in measuring variables, this research used a Likert scale model. The results of data analysis show that E-WOM has no effect on Online Purchase Intentions and Attitudes towards Online Purchases. On the other hand, excess information and attitudes towards online purchases have a positive effect on online purchase intentions for laptop products. Apart from that, the results also show that E-WOM influences information overload. The implication of these findings is that factors such as more complete information and positive attitudes towards online purchases have an important role in influencing consumers’ decisions in planning to purchase laptop products online, which can help companies and marketers in developing more effective marketing strategies. See Journal PUBLISHED 2023-12

AUTHOR Dr. Gancar Candra Premananto, MSi.Dr. Masmira Kurniawati, SE.,M.Si.Dr. Sri Hartini, SE., M.Si. DESCRIPTION This research aims to highlight the importance of networking for small companies to enhance their competitive advantage and marketing performance. It combines the concepts of networking and relational marketing to create a theoretical framework for the competitive advantage of small and medium-sized enterprises (SMEs). Employing quantitative methods, the study utilizes numerical data and statistical analysis to test hypotheses, focusing on causal relationships between variables. A survey was conducted using a questionnaire to collect data from 150 batik micro, small, and medium enterprises (MSMEs). The results indicate that dimensions of network competence and market knowledge significantly influence knowledge integration mechanisms (KIMs), while trust impacts commitment. Furthermore, KIMs positively affect market performance, and commitment moderates the relationship between KIMs and market performance. The findings suggest that company owners and managers should cultivate unique and non-imitable knowledge to thrive in competitive markets through interorganizational networks. Additionally, the research underscores the importance of external networks in acquiring vital information, which is often dispersed across the market and owned by various parties, thus addressing a critical gap in the existing literature. This study also incorporates variables from relationship marketing theory, emphasizing that networking is fundamentally about the relationships between organizations. See Journal PUBLISHED 2024-09-06