I’m a lecturer at the Department of Management, Faculty of Economics and Business, Universitas Airlangga, where I’ve been teaching since 1999. With a Doctorate from Universitas Gadjah Mada and Master degrees in Management from Universitas Airlangga, my passion lies in Marketing Management and Sustainable Consumer Behavior. I’ve authored various intellectual properties, including books, songs, and applications, earning recognition such as Best Lecturer and Best Paper at international seminars. Beyond teaching, I am also founder for the Asian Association for Consumer Interest & Marketing (AACIM), the Alliance of Practitioners and Academics for Corporate Sustainability (APAKP), and the podcast hub SMARTKLIK.ID, all while remaining actively involved in research and community service. My work centers on fostering sustainability in corporate practices, leading initiatives, trainings, and awards in this crucial field.